Innovation is still the buzz of the moment, embellishing corporate strap lines and dominating boardroom agendas. But the uncertainty about just what ‘Innovation’ means to individual companies prevails along with the necessity to rebound from the downturn and push forward through 2010 and beyond.
If you’re a business leader, HR director or OD professional, can you honestly say your company and its people have ‘innovation capacity’ and do you really and I mean really do things differently than your competitors? These questions are important because the global lessons being learned at the moment have shown businesses that a lack of agility and having a cosy relationship with the status quo come at a heavy price.
So, creating a company with the ability to innovate, to do things differently is the focus of my latest book
‘The Road to Innovation’.
“What I do is less about helping companies create the next iPhone and more about helping them become the next Apple!”
‘The Road to Innovation’ isn’t another book about how to create new products or teaching your people creative thinking techniques. It’s a holistic, lateral guide to creating an amazing company by embedding ‘Innovation’ as a strategic destination and catalyst to engage your people. The journey along the way will then deliver the change required to create differentiation, growth and sustainability for your company.
For more info on ‘The Road to Innovation’ or to order your copy CLICK HERE.
Cris Beswick is a thought provoking author, facilitator, speaker & advisor to forward thinking companies that don’t just want to be great but want to be exceptional.
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