Modern innovation is as relevant and crucial to any company as it is to public sector organisations or even government. Yet it seems that the government only deems it worthy of investing in innovation if you’re a high tech or life-sciences company. So how do you feel if you’re not one of them knowing the government is about to spend £150 million on manufacturers of micro-chips and studiers of Petri dishes?
“The UK government has just announced the creation of a UK Innovation Investment Fund with a remit to invest in technology based businesses with high-growth potential such as the nanotechnology and life sciences sectors. With £150million invested initially by the government, it is hoped enough private sector investment will be leveraged in the next ten years to create a venture capital fund worth over £1billion.”
The above is all very good but how does the average company or public sector organisation increase its understanding of innovation over and above it being the buzz word de jour.
Most company’s purport to understand innovation but really pay it lip service and I’m convinced from the companies and organisations I speak to that this is because of a lack of understanding rather than complacency. The above government initiative and many others like it only serve to perpetuate the view that innovation isn’t for everyone and is merely the domain of high tech, creative or product design companies.
In my latest book ‘The Road to Innovation’ due for release in November I outline my view of modern innovation and the seven interlocking elements any company or organisation needs to embrace in order to create the right environment for innovation to happen. As a consultant and speaker I can’t guarantee innovation, no one can. After all it all depends on how you define it relevant to you who you’re applying it to/for. But what I do maintain is that the change that will take place as a result of the journey will far outweigh innovation as a destination because it will change what you do and how you do it for the long term, making it sustainable and delivering added value for your customers and your people. Now I would argue that’s what driving towards innovation should be delivering for companies not the search for the ‘aha’ moment or the reinvention of the wheel!
If you’re interested in booking me to speak or would like to talk about attending a workshop for leaders and HR practitioners alike visit www.letsthinkbeyond.com for more information. Alternatively email me at cris@letsthinkbeyond.com or call me on 08453 72 44 22 and let’s talk.
Also if you’re a HR practitioner and are planning to attend this year’s CIPD conference click here for more information on ‘Building Innovation Capability’ my latest interactive workshop specifically aimed at helping HR attain a seat at the top table.
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